Nicole let’s slip about ‘the BEST kept secret in the beauty industry’ and gets really giddy talking about nail wraps. Like, reaaallly giddy
Oh, the nail one. Yes, this is the week that Nicole Scherzinger spoke out about one of the biggest celebrity beauty secrets that ever there was – and changed the course of nail varnish history.
Not to be over dramatic or anything – but it’s not often that a star of Nicole’s calibre puts her name to a brand and getsgiddy she says things like:
“A woman’s nails are a great way to express her individuality and unique style. I have people asking all of the time where I get my manicures and now the secrets out…Broadway Nails imPRESS!”
So far, so stylish.
Nicole continues: “They are so easy to apply you can wear them anywhere. I literally have put them on minutes before a red carpet event.”
What!? A-Lister’s spend days preening and prettifying themselves before a big event, surely?
Wow, they really are just like us – except we’ve never got this excited about nail wraps.
Nicole continues (man she loves this new nail collection): “I love that they are incredibly easy to use; there’s no glue you just press on and peel them off (). My schedule is so hectic it’s nice I can take them with me on the road and have a beautiful salon perfect manicure in minutes with no drying time or mess! They stay looking perfect for a week without chipping like nail polish. Plus they are super shiny, just like a UV gel manicure – a look I love!”
Okay we get it Nicole… do you and the nail wraps wanna get a room already? Jeez.
So, where do you wear these imPRESS nail wraps?
“I wear them everywhere! Nails are the ultimate accessory and my hands are always in view, so I make sure my nails are always flawless. If you pay attention to my nails, the chances are you’ve seen me wearing imPRESS nails!
The great part about them is that you can change them up to express your mood or match your outfit, without the hassle of nail polish remover or drying time. Since my days are long and I could be running from a photo shoot, to the recording studio, to a set for TV shows there have been times I have changed my nails three times in one day to match my outfit. It’s so easy!!!!”
If enthusiasm is measured in exclamation marks then Nicole is REALLY excited about this latest nail launch. Four times over.
The collection promises to be better than tabs, foils and false nails before them, and sells itself as a mani that lasts (up to 7 days) plus has all the shine of a varnish.
Available in 24 shades and starting at £7.99, imPRESS are launching at Boots right this very second.
This could be the start of a new era of nail wear. One day we’ll all look and laugh at yesterday (Thusrday 23d February 2012) a time when we didn’t have imPRESS nails in our lives. Oh how we’ll laugh about ye olde fashion lacquer.
Either that, or Nicole’s going to have a lot of explaining to do…no pressure, imPRESS.
Are you sold? Is Nicole a little too imPRESSed? Let us know what you think of the nail revolution below…